Law of Importance

What drives people to do what they do, gives someone the courage to beat unbeatable odds? I-ology is an international film set out to discover what governs all human behavior.

Rather than simply talking in theory about how to improve your life, the film actually follows people through their lives and shows how applying The Law of Importance has changed their lives. The film selects people from diverse backgrounds, from the ‘hood to well-known heroes and shows how the one commonality that ties us all together is having an “internal focus.”